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Webinar: Drive Incremental Spend with Visa SavingsEdge
Join ICBA Bancard and Visa for an overview webinar on SavingsEdge and find out how this loyalty program can be maximized to drive incremental spend. Attendees will also hear results from a recent study conducted by Visa chronicling the program’s impact on spend levels. Register for the March 26th event at 2:00pm or the March 28th event at 11:00am (Eastern).


Data Security Breach Toolkit
ICBA has developed a Data Security Breach Toolkit to help community banks respond to potential payment card data compromises, like the recent Target data breach which has impacted millions of consumers. This free resource is located on a special section of ICBA’s website and includes the just-released ICBA guide entitled, “Key Considerations for Community Banks Facing Payment Card Compromises.” The website also includes resources from Visa’s comprehensive toolkit, designed to help issuers manage a large data breach and includes: a best practices communications brochure; sample cardholder letters and statement inserts; a customer service Q&A document, media sample statements, and a security breach guide. Click here to access the toolkit.


Survey Highlights Community Bank Payment Trends
More community banks are offering mobile payments (37 percent versus 14 percent in 2011) , according to the 2013 ICBA Community Bank Payments Survey. The survey also revealed the continued importance of debit cards, with 99 percent of community bankers rating them as "important" and 87 percent rating them as "very important." Click here for more survey findings.


MkgManual

Introducing: ICBA Bancard’s Definitive Guide to Card Marketing

Looking to create a card program that gets noticed and generates profits? Your search is over. Introducing “Card Marketing for Main Street,” a comprehensive, results-oriented guide designed to help community bankers like you develop and maintain a profitable card business. Learn more.